Rack’n’Roll: The Friends Launch Events

From Cracks to Gyms: The New Wild Country Friends Tour Is Here 

Climbing has always been about connections, community, and sharing. And the Friend, Wild Country’s iconic piece of rock protection, didn’t just change climbing. It started something bigger, our value of connections and friendship. Over time, this value has only grown bigger and wider together with the climbing community. This summer, with Rack’n’Roll events, we’re bringing that full circle. Connecting the heritage of climbing with the new generation shaping its future. 
 
Wild Country was built on connection. The Friend is where it started, but what followed was a culture of shared experiences, trust, and partnerships.  Today, much of that happens in gyms. That’s why Rack’n’Roll Squamish has a gym component because we are with our community anywhere and everywhere. 

Come join Wild Country, Climb On Equipment and Ground Up for these events that connect the heritage of crack climbing, a new generation of the iconic Friends, and you, the community of climbers that keep us going.  

An Evening with Mary Eden: Roof Cracks, Grit and the Power of Friends Get Tickets

Date and time: Friday July 17th doors 6pm, 6:30pm-8pm 

Film: Necronomicon: Cracking the Limits 

Necronomicon: Cracking the Limits immerses audiences in the journey of professional climber Mary Eden as she attempts to climb the seemingly impossible Necronomicon, a daunting 100-foot roof crack in Canyonlands National Park. Spencer McKay makes their directorial debut in this groundbreaking short film starring Mary Eden and Tom Randall. 

Presentation: Climbing Century Crack 

Join us as Mary shares her story of this iconic climb. In November 2025, she became the first woman to climb Century Crack, a famous 5.14b trad roof line (read: horizontal!) in Canyonlands National Park, Utah. This is a demanding offwidth route which requires excellent technique, a trust in your gear and a special kind of gritty endurance that Mary certainly has. We can’t wait to hear all about it! 

Q & A with Mary to follow 

Location: Climb On Equipment  - Vancouver

Address: 42 E Broadway, Vancouver

Ticket Price $10

Saturday Day: Squamish

Wild Country Friends Celebration (Free and open to the public) 

Date: Saturday, July 18th 9am-5pm 

Wild Country is excited to share the new generation of Friends with our community. Join us for a chance to demo the new Friends, win prizes, play games, and more! 

Location: Smoke Bluffs Park (Parking Lot Wall)

Smoke Bluffs Trail, Squamish, BC V8B 0G8 

Saturday Evening: Squamish

Rack’n’Roll - Crack Challenges, Pizza, Presentations & More... Get Tickets

Saturday, July 18th, 6-9pm 

Location: Ground Up Climbing Center 

Attendees will be required to sign a waiver and complete a short orientation

1201 Commercial Way #207, Squamish, BC V8B 0Z4

A simple, open format event including: