CAMP: Rooted in Tradition, Reaching for the Summit
More than just a brand, CAMP is a legacy forged in the heart of the Italian Alps. For four generations, what began as a humble blacksmith's shop in Premana has blossomed into a global force, present in 80 countries while still deeply connected to its origins. This isn't just about production; it's about a passionate pursuit of work done exceptionally well, a tradition passed down through family and now shared with a global community of outdoor enthusiasts and professionals.
Nestled in the Valvarrone, the village of Premana itself tells a story of strong community and enduring spirit. This "surreal vision" of tightly packed houses and winding alleys isn't just picturesque; it's the bedrock of CAMP's identity. Born in 1889 within this very village, in a workshop that still stands, CAMP embodies the values of its mountain home: hard work etched into the uphill paths and a deep-seated sustainability that predates modern trends.
But don't mistake tradition for stagnation. At CAMP, "change means improving." They approach product development with a climber's mindset, constantly striving to "do something special." This obsession with pushing boundaries manifests in gear that excels in performance, durability, functionality, ease of use, and above all, lightness. They embrace the inherent risks of innovation with the same courage a mountaineer faces a challenging route, always looking for new and more efficient solutions.
From the revolutionary X-Dream ice axe to the innovative Gyro and Giant devices, CAMP's history is marked by a commitment to addressing the real-world needs of those who venture into the mountains or work at height. Whether it's mountaineering, hiking, climbing, ski mountaineering, rope access, construction, or mountain rescue, CAMP's mission is to make every activity simpler, faster, and safer – even a little more fun.
For over 130 years, this has been the driving force behind CAMP. If you share this passion for innovation, quality, and a deep connection to the mountains, then you're already part of the CAMP family, ready to embark on the next ascent together.
